How can we reach out to anonymous web surfers and build loyalty? Superior shopping tools help, but shoppers are not yet sales leads.
Entice shoppers to register. Shoppers won't register just for the ability to search listings - everybody knows you can run crude
MLS searches without registration on realtor.com. To entice the shopper to register, we offer to send emails about listing additions,
updates and removals. Superior to the "save to my favorites" feature offered by some sites, our listing notification service offers buyers
the option to "Email me when these listings change" from any search - agency or buyer defined - or listing. Buyers can choose to be
notified of additions, changes and/or removals. Update emails include an overall summary and links to the individual listings.
All screens that show listings offer the buyer the option to subscribe.
Registration is as painless as possible to encourage buyers to complete the registration process.
Welcome and subscription update emails are completely customizable.
Subscription update emails contain links to the actual listings.